Search Results - person:"Miličević, Katarina"

An investigation of the relationship between destination branding and destination competitiveness

Miličević, Katarina; Mihalič, Tanja; Sever, Ivan - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 209-221

Persistent link: https://www.econbiz.de/10011669969

The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities

Mikulić, Josip; Miličević, Katarina; Krešić, Damir - In: International Journal of Culture, Tourism and … 10 (2016) 1, pp. 14-23

Purpose – The purpose of this paper is to analyze the relationship between brand strength and tourism intensity indices and to determine to what extent the implementation of the branding process can have an impact on building a destination’s brand strength and tourism economic performance in...

Persistent link: https://www.econbiz.de/10014768530

The Factor Structure of Tourist Satisfaction at Pilgrimage Destinations: the Case of Medjugorje

Krešić, Damir; Mikulić, Josip; Miličević, Katarina - In: International journal of tourism research 15 (2013) 5, pp. 484-494

Persistent link: https://www.econbiz.de/10010155034