An investigation of the relationship between destination branding and destination competitiveness
Katarina Miličević, Tanja Mihalič, Ivan Sever
| Year of publication: |
January-April 2017
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|---|---|
| Authors: | Miličević, Katarina ; Mihalič, Tanja ; Sever, Ivan |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 1/3, p. 209-221
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| Subject: | Tourism destination | destination branding process | destination competitiveness | Croatia | Markenführung | Brand management | Destinationsmanagement | Destination management | Kroatien | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Wettbewerb | Competition | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2016.1156611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669969