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Search: person:"Miller, Klaus Matthias"
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Consumer behaviour
6
Konsumentenverhalten
6
Willingness to pay
6
Zahlungsbereitschaftsanalyse
6
Preismanagement
4
Pricing strategy
4
Market research
3
Marktforschung
3
Measurement
3
Messung
3
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2
Internet marketing
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Lieferantenmanagement
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Online-Marketing
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Automotive industry
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Consumer goods marketing
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Consumer protection
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Cookie
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E-commerce
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Electronic Commerce
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Experiment
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Hypothetical bias
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Information value
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Informationswert
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Kfz-Industrie
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Article
9
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3
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Language
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German
7
English
7
Author
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Miller, Klaus Matthias
14
Hofstetter, Reto
8
Krohmer, Harley
5
Zhang, Z. John
3
Skiera, Bernd
2
Cetin, Mayk
1
Kertész, Oliver
1
Klarmann, Martin
1
Miller, Klaus M.
1
Yan, Shunyao
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
2
International Management
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
3
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14
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1
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
2
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
3
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
4
Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements
Krohmer, Harley
;
Hofstetter, Reto
;
Miller, Klaus Matthias
- In:
International Management
,
(pp. 646-659)
.
2013
Persistent link: https://www.econbiz.de/10010380777
Saved in:
5
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 1042-1053
Persistent link: https://www.econbiz.de/10010128222
Saved in:
6
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
7
Methoden der Preisfindung auf B2B-Märkten
Klarmann, Martin
;
Miller, Klaus Matthias
;
Hofstetter, Reto
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 153-180)
.
2011
Persistent link: https://www.econbiz.de/10008905656
Saved in:
8
Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten
Miller, Klaus Matthias
;
Krohmer, Harley
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 105-126)
.
2011
Persistent link: https://www.econbiz.de/10008905658
Saved in:
9
Precision pricing : measuring consumers' willingness to pay accurately
Hofstetter, Reto
;
Miller, Klaus Matthias
-
2009
Persistent link: https://www.econbiz.de/10004942354
Saved in:
10
Precision pricing : measuring consumers' willingness to pay accurately
Hofstetter, Reto
;
Miller, Klaus Matthias
-
2009
Persistent link: https://www.econbiz.de/10003874889
Saved in:
1
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