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Search: person:"Moon, Hakil"
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Consumer behaviour
6
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6
Innovation
5
Innovation management
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Innovationsmanagement
4
B-to-B-Marketing
3
Brand image
3
Business-to-business marketing
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Industrial research
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Augmented reality
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English
11
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Moon, Hakil
11
Kim, Kyung Hoon
5
Wang, Shuman
4
Yu, Xiaolei
3
Johnson, Jean L.
2
Mariadoss, Babu John
2
Yuan, Chun Lin
2
Yuan, Chunlin
2
Cullen, John B.
1
Di Benedetto, C. Anthony
1
Kim, Sang Kyun
1
Kim, Sung Hyun
1
Liang, Xiaoning
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Miller, Douglas R.
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Sprott, David E.
1
Zhang, Hao
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
1
International journal of innovation and technology management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
11
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1
The effect of network tie position on a firm's innovation performance
Moon, Hakil
;
Di Benedetto, C. Anthony
;
Kim, Sang Kyun
- In:
Journal of business research : JBR
144
(
2022
),
pp. 821-829
Persistent link: https://www.econbiz.de/10013185045
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
4
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
5
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
6
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
7
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
Saved in:
8
Collaboration with higher education institutions for successful firm innovation
Moon, Hakil
;
Mariadoss, Babu John
;
Johnson, Jean L.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 534-541
Persistent link: https://www.econbiz.de/10012023719
Saved in:
9
Supplier and customer involvement in new product development stages : implications for new product innovation outcomes
Moon, Hakil
;
Johnson, Jean L.
;
Mariadoss, Babu John
; …
- In:
International journal of innovation and technology …
15
(
2018
)
1
,
pp. 1850004-1-21
Persistent link: https://www.econbiz.de/10011869348
Saved in:
10
Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Saved in:
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