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Search: person:"Moon, Young Sook"
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Moon, Young Sook
6
Bang, Hae-Kyong
2
Chan, Kara
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Raymond, Mary Anne
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Taylor, Charles R.
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International marketing review
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International advertising and communication : current insights and empirical findings
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing
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1
Examination of health messages in food advertising : a case of South Korea
Moon, Young Sook
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 387-405
Persistent link: https://www.econbiz.de/10010226827
Saved in:
2
Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
Saved in:
3
A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
Bang, Hae-Kyong
;
Raymond, Mary Anne
;
Taylor, Charles R.
; …
- In:
International marketing review
22
(
2005
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10006236585
Saved in:
4
Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
Moon, Young Sook
;
Chan, Kara
- In:
International marketing review
22
(
2005
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10006239718
Saved in:
5
A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis
Bang, Hae-Kyong
;
Moon, Young Sook
- In:
The journal of services marketing
16
(
2002
)
5
,
pp. 443-459
Persistent link: https://www.econbiz.de/10007108726
Saved in:
6
ARTICLES - Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.
Moon, Young Sook
;
Franke, George R.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008120304
Saved in:
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