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Search: person:"Moreau, C. Page"
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9
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9
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6
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5
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5
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Moreau, C. Page
25
Dahl, Darren W.
8
Moorman, Christine
6
Heerde, Harald J. van
5
Moreau, C.Page
5
Palmatier, Robert W.
5
Herd, Kelly B.
4
Burroughs, James E.
3
Lehmann, Donald R.
3
Chattopadhyay, Amitava
2
Goode, Miranda R.
2
Gorn, Gerald J.
2
Hoffman, Donna L.
2
Markman, Arthur B.
2
Moreau, C Page
2
Stremersch, Stefan
2
Wedel, Michel
2
Bonney, Leff
1
Engeset, Marit Gundersen
1
Franke, Nikolaus
1
Herd, Kelly B
1
Hieke, Silke
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Hippel, Eric von
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Lee, Byung Cheol
1
Lehmann, Donald R
1
Markman, Arthur B
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Mick, David Glen
1
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1
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Journal of marketing
10
Journal of marketing research : JMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of Consumer Research
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Faculty & research / Insead : working paper series
1
Handbook of consumer psychology
1
Handbook of research on new product development
1
Journal of marketing research
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
22
OLC EcoSci
7
RePEc
3
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1
Marketing in the health care sector : disrupted exchanges and new research directions
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014582806
Saved in:
2
The rise of new technologies in marketing : a framework and outlook
Hoffman, Donna L.
;
Moreau, C. Page
;
Stremersch, Stefan
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012794724
Saved in:
3
From vision to reality : lessons in creating a marketplace of ideas: editorial
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 4-12
Persistent link: https://www.econbiz.de/10013438820
Saved in:
4
Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
Saved in:
5
Reality check : infusing ecological value into academic marketing research : editorial
Heerde, Harald J. van
;
Moorman, Christine
;
Moreau, C. Page
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012485579
Saved in:
6
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
7
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
8
The past, present, and future of innovation research
Lee, Byung Cheol
;
Moorman, Christine
;
Moreau, C. Page
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10012301445
Saved in:
9
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
Saved in:
10
JM as a marketplace of ideas
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012175821
Saved in:
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