Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 198-213
The objective of the study is to identify the selected retail marketing mix elements influencing on business performance of retail groceries and to suggest strategies for improving the performance of these retail shops. In the Eastern Province of Sri Lanka, many groceries and self-selection...