Influence of selectd groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka : retailers' perspective
Mohamed Ismail Mujahid Hilal and Kaldeen Mohamed Mubarak
| Year of publication: |
2015
|
|---|---|
| Authors: | Mujahid Hilal, Mohamed Ismail ; Mubarak, Kaldeen Mohamed |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 198-213
|
| Subject: | marketing communication | customer relationship management | CRM | corporate image | business performance | retail marketing | retailing | Sri Lanka | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317298