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Search: person:"Muehling, Darrel D"
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Consumer behaviour
16
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15
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Werbewirkung
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Brand image
6
Markenimage
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Muehling, Darrel D.
32
Kareklas, Ioannis
9
Laczniak, Russell N.
7
Pascal, Vincent J.
4
Carlson, Jeffrey R.
3
Sprott, David E.
3
Wang, Alex
3
Weber, T. J.
3
Ehrich, Kristine R.
2
Gillespie, Brian
2
Joireman, Jeff
2
Kolbe, Richard H.
2
Muehling, Darrel D
2
Vijayalakshmi, Akshaya
2
Aggarwal, Praveen
1
Braxton, Dominique F.
1
Carlson, Les
1
Ehrich, Kristine R
1
KAREKLAS, IOANNIS
1
Karabas, Ismail
1
Kempf, DeAnna S.
1
King, Skyler
1
Laczniak, Russell N
1
MUEHLING, DARREL D.
1
Stem, Donald E.
1
Sultan, Abdullah J.
1
Umesh, U.N.
1
Vaidyanathan, Rajiv
1
Zhao, Guangzhi
1
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Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing communications
7
Journal of current issues and research in advertising : JCIRA
5
Journal of promotion management : JPM
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Green advertising and the reluctant consumer
1
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of Product & Brand Management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
20
OLC EcoSci
11
RePEc
2
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
2
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
3
The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis
;
Muehling, Darrel D.
;
King, Skyler
- In:
Journal of business research : JBR
98
(
2019
),
pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
Saved in:
4
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
5
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
6
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
7
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
8
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
9
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
10
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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