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Search: person:"Neal, William D."
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Neal, William D.
12
Green, Paul E.
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Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
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Marketing research : a magazine of management and applications
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Fundamentals of marketing research ; Vol. 5
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Marketing management : a quarterly business management publication of the American Marketing Association
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Backtalk
Neal, William D
- In:
Marketing research : a magazine of management and …
24
(
2012
)
4
,
pp. 37-38
Persistent link: https://www.econbiz.de/10010068122
Saved in:
2
Using discriminant analysis in marketing research : part 1
Neal, William D.
-
2007
Persistent link: https://www.econbiz.de/10003541115
Saved in:
3
Using discriminant analysis in marketing research : part 2
Neal, William D.
-
2007
Persistent link: https://www.econbiz.de/10003541116
Saved in:
4
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
5
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
Saved in:
6
Getting Serious About Marketing Research - Research is the lifeline between companies and customers. So why isn't it taken more seriously?
Neal, William D.
- In:
Marketing research : a magazine of management and …
14
(
2002
)
2
,
pp. 24-28
Persistent link: https://www.econbiz.de/10007109132
Saved in:
7
FEATURES - Advances in Market Segmentation - New approaches to segmentation can lead to more efficient marketing and enhance profitability.
Neal, William D.
;
Wurst, John
- In:
Marketing research : a magazine of management and …
13
(
2001
)
1
,
pp. 14-19
Persistent link: https://www.econbiz.de/10007114291
Saved in:
8
Market segmentation
Neal, William D.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 375-399)
.
2000
Persistent link: https://www.econbiz.de/10001611159
Saved in:
9
CLOSING WORDS - Branding in the Third Millennium - Brand equity will be the key to building brand value in the new millennium.
Neal, William D.
- In:
Marketing management : a quarterly business management …
9
(
2000
)
2
,
pp. 64
Persistent link: https://www.econbiz.de/10007241701
Saved in:
10
Features - COVER STORY: - SATISFACTION is NICE, BUT VALUE DRIVES LOYALTY - The most satisfied customer may not necessarily be the most loyal
Neal, William D.
- In:
Marketing research : a magazine of management and …
11
(
1999
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10007122564
Saved in:
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