Search Results - person:"Nijssen, Edwin J"

Some agents are more similar than others : customer orientation of frontline robots and employees

Leiño Calleja, David; Schepers, Jeroen; Nijssen, E. J. - In: Journal of service management 34 (2023) 6, pp. 27-49

Persistent link: https://www.econbiz.de/10014456545

How marketers influence product platform decisions : a configurational approach

Nijssen, E. J.; Bommel, Ties van - In: The journal of product innovation management : an … 41 (2024) 3, pp. 600-622

Persistent link: https://www.econbiz.de/10014531886

How young companies can effectively manage their slack resources over time to ensure sales growth : the contingent role of value-based selling

Jong, Ad de; Zacharias, Nicolas; Nijssen, E. J. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 304-326

Persistent link: https://www.econbiz.de/10012434107

The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective

Guenzi, Paolo; Nijssen, E. J. - In: European journal of marketing 57 (2023) 3, pp. 745-770

Persistent link: https://www.econbiz.de/10014226008

Unleash the power of the installed base : identifying cross-selling opportunities from solution offerings

Borgh, Michel van der; Nijssen, E. J.; Schepers, Jeroen … - In: Industrial marketing management : the international … 108 (2023), pp. 122-133

Persistent link: https://www.econbiz.de/10014227547

How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling

de Jong, Ad; Zacharias, Nicolas A.; Nijssen, Edwin J. - In: Journal of the Academy of Marketing Science 49 (2020) 2, pp. 304-326

This research aims to bridge the entrepreneurship and marketing/sales literature streams by studying how young firms enable their resource endowments using value-based selling. Drawing on effectuation logic, the authors examine how young firms can achieve sales growth by using human and...

Persistent link: https://www.econbiz.de/10014503494

Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions

Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111

Persistent link: https://www.econbiz.de/10014226404

A systematic review of industry-level applications of technology roadmapping : evaluation and design propositions for roadmapping practitioners

Chakraborty, Swagata; Nijssen, E. J.; Valkenburg, Rianne - In: Technological forecasting & social change : an … 179 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013349191

Why salespeople avoid big-whale sales opportunities

Xu, Juan; Borgh, Michel van der; Nijssen, E. J.; Lam, Son K. - In: Journal of marketing 86 (2022) 5, pp. 95-116

Persistent link: https://www.econbiz.de/10013390585

Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice

Nijssen, E. J.; Borgh, Michel van der; Totzek, Dirk - In: Industrial marketing management : the international … 105 (2022), pp. 60-71

Persistent link: https://www.econbiz.de/10013494036

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