Search Results - person:"Nika, Fayaz Ahmad"

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab Economic and Business Journal 12 (2017) 1, pp. 29-43

The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis [41TD$DIF]impulsive buying tendencies. After employing EFA and CFA on 630 consumers in the different parts of Jammu and Kashmir, results showed that intrinsic...

Persistent link: https://www.econbiz.de/10011936894

Role of intrinsic factors in impulsive buying decision : an empirical study of young consumers

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab economic and business journal 12 (2017) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10011820769

Brand experience and brand equity

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Vision : the journal of business perspective 23 (2019) 4, pp. 410-417

Persistent link: https://www.econbiz.de/10012161738

Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601

Persistent link: https://www.econbiz.de/10011982913

Measurement of personality through modified instruments : a study of young consumers of India

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Asia-Pacific journal of management research and … 12 (2016) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10011720267