Larke, Roy; Kilgour, Mark; O’Connor, Huw - In: International Journal of Physical Distribution & … 48 (2018) 4, pp. 465-483
Purpose: The purpose of this paper is to provide an analysis of a major retailer’s transition to omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the illustrative case of Seven & I (S&I) Holdings, the paper positions OCR in terms of its goal to provide...