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Search: person:"Oberecker, Eva M."
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Consumers' emotional bonds with foreign countries : does consumer affinity affect behavioral intentions?
Oberecker, Eva M.
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 45-72
Persistent link: https://www.econbiz.de/10009159094
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2
The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Oberecker, Eva M.
;
Riefler, Petra
;
Diamantopoulos, …
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 23-56
Persistent link: https://www.econbiz.de/10003766122
Saved in:
3
The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda
Oberecker, Eva M.
;
Riefler, Petra
;
Diamantopoulos, …
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 23-56
Persistent link: https://www.econbiz.de/10008093660
Saved in:
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