Search Results - person:"Ong, Fon Sim"

Moderating role of consumers' attachment style on post-recovery satisfaction behavior

Sidhu, Sarabjit Kaur; Fon Sim Ong; Balaji, M. S. - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 354-380

Persistent link: https://www.econbiz.de/10014422333

Impact of failure severity levels on satisfaction and behavior : from the perspectives of justice theory and regulatory focus theory

Sidhu, Sarabjit Kaur; Fon Sim Ong; Balaji, M. S. - In: Journal of consumer marketing 40 (2023) 4, pp. 535-547

Persistent link: https://www.econbiz.de/10014276019

Health insurance satisfaction, financial burden, locus of control and quality of life of cancer patients : a moderated mediation model

Pahlevan Sharif, Saeed; Naghavi, Navaz; Ong, Fon Sim; … - In: International Journal of Social Economics 48 (2021) 4, pp. 513-530

Purpose: The purpose of this paper is to examine the relationship between consumers' satisfaction with their health insurance and quality of life (QoL), the mediating role of perceived financial burden in this relationship, as well as the moderating effect of external locus of control (LoC) on...

Persistent link: https://www.econbiz.de/10012540383

Contextual influences on financial preparedness of middle-aged workers : a four-country comparative life course study

Kasper, Hans D. P.; Mathur, Anil; Fon Sim Ong; Shannon, … - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 423-439

Persistent link: https://www.econbiz.de/10012257911

A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Ong, Fon Sim; Khong, Kok Wei; Yeoh, Ken Kyid; Syuhaily, … - In: Industrial Management & Data Systems 118 (2018) 1, pp. 41-64

Purpose: The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating...

Persistent link: https://www.econbiz.de/10012072369

Beyond cognitive age : developing a multitheoretical measure of age and its assessment

Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011748237

Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach

Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520

Persistent link: https://www.econbiz.de/10011699021

Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations

Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10011497265

Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour

Kok Wei Khong; Fon Sim Ong - In: International journal of retail & distribution management 42 (2014) 7, pp. 626-642

Persistent link: https://www.econbiz.de/10010387836

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10010389521