Search Results - person:"Onyas, Winfred Ikiring"

Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda

Onyas, Winfred Ikiring - In: Marketing theory 23 (2023) 3, pp. 411-435

Persistent link: https://www.econbiz.de/10014368293

Negotiating agency in mitigating franchisee failure : a critical discourse analysis

Dada, Olufunmilola; Onyas, Winfred Ikiring - In: Industrial marketing management : the international … 98 (2021), pp. 1-16

Persistent link: https://www.econbiz.de/10013206342

Framing hybrid exchanges in subsistence contexts

Mwiti, Fredah Gakii; Onyas, Winfred Ikiring - In: International Marketing Review 35 (2018) 4, pp. 601-618

Purpose: The purpose of this paper is to deepen the understanding of subsistence exchange practices and their contribution to international marketing theory and practice. It draws on the notion of embeddedness to examine the hybrid exchange practices unfolding within subsistence communities,...

Persistent link: https://www.econbiz.de/10012072545

Exploring the brand's world-as-assemblage : the brand as a market shaping device

Onyas, Winfred Ikiring; Ryan, Annmarie - In: Marketing performativity : theories, practices and devices, (pp. 141-166). 2017

Persistent link: https://www.econbiz.de/10011616301

Exploring the brand's world-as-asemblage : the brand as a market shaping device

Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166

Persistent link: https://www.econbiz.de/10010511373

Agencing markets : actualizing ongoing market innovation

Onyas, Winfred Ikiring; Ryan, Annmarie - In: Industrial marketing management : the international … 44 (2015), pp. 13-21

Persistent link: https://www.econbiz.de/10010481973

Articulating matters of concern in markets : (en)tangling goods, market agencies and overflows

Onyas, Winfred Ikiring; Ryan, Annmarie - In: Concerned markets : economic ordering for multiple values, (pp. 178-202). 2014

Persistent link: https://www.econbiz.de/10010462796