Oosterloo, N.; Kratzer, J.; Achterkamp, M.C. - In: Young Consumers 11 (2010) 1, pp. 5-23
Purpose – The purpose of this paper is to identify lead users within social networks of young adults between 14 and 17 years of age. Design/methodology/approach – A questionnaire and the SAGS‐method were used to collect data within seven high schools in the north of The Netherlands. These...
