Wong, Y.H.; Chan, Ricky Y.K.; Leung, T.K.P.; Pae, Jae H. - In: Journal of Services Marketing 22 (2008) 2, pp. 136-148
Purpose – The purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor exchange, calculative resource‐dependence, and decision uncertainty) on relationship building. The paper examines the link between the two...