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Search: person:"Pangarkar, Aniruddha"
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Consumer behaviour
7
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7
Luxury goods
5
Luxusgüter
5
Luxury brands
3
Beziehungsmarketing
2
Brand management
2
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Frontline employees
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Pangarkar, Aniruddha
8
Shukla, Paurav
3
Arora, Vibha
1
Fleischman, Gary M.
1
Iacobucci, Dawn
1
Kumar, Sampath K.
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Patel, Jayesh
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Ranganathan, Sampathkumar
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Rathee, Shelly
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Taylor, Charles Raymond
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International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Journal of business and economic perspectives
1
Journal of business research : JBR
1
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ECONIS (ZBW)
8
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1
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
2
Cognitive and affective determinants of behavioral loyalty among email service providers : theoretical evidence, findings, and implications
Ranganathan, Sampathkumar
;
Pangarkar, Aniruddha
- In:
Journal of business and economic perspectives
49
(
2023
)
2
,
pp. 83-111
Persistent link: https://www.econbiz.de/10014301578
Saved in:
3
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
4
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
5
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
6
Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms
Pangarkar, Aniruddha
;
Fleischman, Gary M.
;
Iacobucci, Dawn
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209667
Saved in:
7
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
8
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
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