Paparoidamis, Nicholas G.; Tran, Huong Thi Thanh - In: European Journal of Marketing 53 (2019) 8, pp. 1546-1584
Purpose: This paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions. Design/methodology/approach: Two...