Search Results - person:"Parasnis, Gautam"

From social media to social CRM : reinventing the customer relationship

Baird, Carolyn Heller; Parasnis, Gautam - In: Strategy & leadership : a publication of Strategic … 39 (2011) 6, pp. 27-34

Persistent link: https://www.econbiz.de/10009409588

From social media to social customer relationship management

Heller Baird, Carolyn; Parasnis, Gautam - In: Strategy & Leadership 39 (2011) 5, pp. 30-37

Purpose – The purpose of this paper is to present the augment of the authors, who are IBM consultants, that companies need to meld social media programs with customer relationship management (CRM). This new paradigm – Social CRM – recognizes that instead of just managing customers, the...

Persistent link: https://www.econbiz.de/10015016745

From social media to social customer relatioship management

Baird, Carolyn Heller; Parasnis, Gautam - In: Strategy & leadership : a publication of Strategic … 39 (2011) 5, pp. 30-37

Persistent link: https://www.econbiz.de/10009373134

From social media to social customer relationship management

Baird, Carolyn Heller; Parasnis, Gautam - In: Strategy & leadership : a publication of Strategic … 39 (2011) 5, pp. 30-38

Persistent link: https://www.econbiz.de/10009329128

From social media to Social CRM: reinventing the customer relationship

Heller Baird, Carolyn; Parasnis, Gautam - In: Strategy & Leadership 39 (2011) 6, pp. 27-34

Persistent link: https://www.econbiz.de/10015016752