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Search: person:"Park, C.W"
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Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Brand image
17
Markenimage
17
Brand
11
Markenartikel
11
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
USA
6
United States
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Brand extension
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Entscheidung
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Führungskräfte
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Gewinn
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Managers
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Markentransfer
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Profit
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Theorie
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Theory
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Börsenkurs
3
Decision
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Marketing theory
3
Marketingtheorie
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Share price
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Ankündigungseffekt
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Announcement effect
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Arbeitsmobilität
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Brand-self connections
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Corporate Governance
2
Corporate governance
2
Emotion
2
Executive turnover
2
Firm performance
2
Führungswechsel
2
Innovation management
2
Innovationsmanagement
2
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9
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Article
49
Book / Working Paper
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Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
12
Book section
12
Reprint
5
Collection of articles of several authors
2
Sammelwerk
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Language
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English
62
Undetermined
4
German
2
Author
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Park, C. Whan
42
MacInnis, Deborah J.
23
Eisingerich, Andreas B
12
Park, Chul W.
9
Park, C.W
8
Park, Jason Whan
7
Priester, Joseph R.
7
Park, C. W.
4
Park, C.W.
4
Pol, Gratiana
4
Smith, Daniel C.
4
DeFond, Mark L.
3
Jaworski, Bernard J.
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Chen, Xinlei
2
Eisingerich, Andreas B.
2
Fournier, Susan
2
Han, Jeanie
2
Iacobucci, Dawn
2
Lawson, Robert
2
Lu, Xianghua
2
Luo, Lan
2
Lutz, Richard J.
2
Milberg, Sandra
2
Priester, Joseph
2
Schmitt, Bernd
2
Yang, Sha
2
Bae, Jihun
1
Chan, S. J.
1
Chen, Shuping
1
Cho, Wonki Jo
1
Chun, HaeEun Helen
1
Donovan, Leigh Anne Novak
1
Dréze, Xavier
1
Eisingerich, Andreas
1
Fedorikhin, Alexander
1
Gill-Simmen, Lucy
1
Goyal, Vidhan Krishan
1
He, Jia
1
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Institution
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American Marketing Association
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Published in...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of accounting & economics
3
Journal of marketing
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute
2
Review of marketing research
2
A Liberal Studies Book
1
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asia-Pacific journal of financial studies
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer-brand relationships : theory and practice
1
Financial accounting and investment management ; Vol. II
1
Handbook on brand and experience management
1
IEEE transactions on engineering management : EM
1
Journal of banking & finance
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of mathematical economics
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
MIT sloan management review
1
Marketing theory and applications
1
Measuring and managing brands
1
Research in consumer behavior
1
Review of quantitative finance and accounting
1
The Routledge companion to contemporary brand management
1
The accounting review : a publication of the American Accounting Association
1
The journal of corporate finance : contracting, governance and organization
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Working paper; Nr. 141
1
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ECONIS (ZBW)
66
OLC EcoSci
2
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61
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61
Smoothing income in anticipation of future earnings
DeFond, Mark L.
- In:
Journal of accounting & economics
23
(
1997
)
2
,
pp. 115-139
Persistent link: https://www.econbiz.de/10001229055
Saved in:
62
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
63
Product-level choice : a top-down or bottom-up process?
Park, C. Whan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 289-299
Persistent link: https://www.econbiz.de/10001098569
Saved in:
64
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
65
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
Saved in:
66
A theory of involvement in consumer behavior
Park, C. Whan
-
1985
Persistent link: https://www.econbiz.de/10001010815
Saved in:
67
High-stake decision making - an empirical study based on house purchase processes
Chan, S. J.
;
Park, C. W.
;
YU, P. L.
-
1980
Persistent link: https://www.econbiz.de/10003511811
Saved in:
68
The population explosion
Park, C. W.
-
1965
Persistent link: https://www.econbiz.de/10002609766
Saved in:
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