//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Park, Dooyeon"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
1980-2012
1
Advertising
1
Advertising effects
1
Consumer behaviour
1
Knowledge
1
Knowledge management
1
Konsumentenverhalten
1
Werbewirkung
1
Werbung
1
Wissen
1
Wissensmanagement
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Park, Dooyeon
2
Evans, Nathaniel J.
1
Park, Jung Hwan
1
Reid, Leonard N.
1
Venger, Olesya
1
Published in...
All
Journal of current issues and research in advertising : JCIRA
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
2
Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals
Park, Jung Hwan
;
Venger, Olesya
;
Park, Dooyeon
;
Reid, …
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10011304686
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->