Hwang, YooHee; Wang, Xingyu; Pașamehmetoġlu, Aysin - In: International Journal of Contemporary Hospitality Management 33 (2021) 5, pp. 1461-1481
Purpose: Online reviews are perceived as credible and trustworthy across various business sectors; thus, they influence customers’ purchase decisions. However, the potential role of customer online reviews as feedback for employee performance and employee reactions to customer reviews remain...