Patrick, Vanessa M.; Hagtvedt, Henrik - In: Journal of Consumer Research 39 (2012) 2, pp. 371-371
This research is based on the insight that the language we use to describe our choices serves as a feedback mechanism that either enhances or impedes our goal-directed behavior. Specifically, we investigate the influence of a linguistic element of self-talk, in which a refusal may be framed as...