Roy, Sanjit Kumar; Paul, Rik; Quazi, Ali; Nguyen, Bang - In: International Journal of Bank Marketing 36 (2018) 4, pp. 616-633
Purpose: The purpose of this paper is to develop and validate a scale for measuring consumers’ perceived service value in the Indian retail banking services. This purpose is rooted in the absence of consensus on what constitutes service value and how to measure such value in the above...