The present study is built on the principles of relationship selling in a context of industrial Small and Medium-sized Enterprises (SMEs). The research specifically analyses the influence of customer-oriented selling and ethical sales behaviors on customer satisfaction, trust and loyalty to the...

The present study is built on the principles of relationship selling in a context of industrial Small and Medium-sized Enterprises (SMEs). The research specifically analyses the influence of customer-oriented selling and ethical sales behaviors on customer satisfaction, trust and loyalty to the...

The present study is built on the principles of relationship selling in a context of industrial Small and Medium-sized Enterprises (SMEs). The research specifically analyses the influence of customer-oriented selling and ethical sales behaviors on customer satisfaction, trust and loyalty to the...

The concept of food insecurity at the household and individual levels has been an area of extensive research in the late 1980s by individual researchers and public agencies. This work culminated in the development of the US Food Security Survey Module (FSSM), which is now seem to be the standard...

El presente trabajo se enmarca dentro del paradigma relacional de la venta personal, en un contexto de empresas industriales de pequeño y mediado tamaño (PYMES). En este ámbito se analiza el efecto de los comportamientos relacionales del vendedor personal (venta orientada y venta ética)...

Este trabajo analiza el efecto del trade-off rentabilidad-riesgo asociado a la deuda a corto plazo sobre las decisiones de financiación. Para ello, se ha utilizado un panel de empresas no financieras cotizadas en el mercado continuo español en el periodo 1995-2001 para controlar la...