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Search: person:"Pelsmacker, Patrick De"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
54
Konsumentenverhalten
54
Belgien
43
Belgium
43
Werbung
37
Advertising
36
Brand management
22
Markenführung
22
Internet marketing
17
Online-Marketing
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Brand image
15
Markenimage
15
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
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Fernsehwerbung
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Television advertising
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Psychology of advertising
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Viral marketing
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Virales Marketing
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Werbepsychologie
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Automotive market
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Children
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Emotion
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Kfz-Markt
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Social Web
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Social web
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Unternehmensethik
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Language
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English
149
Undetermined
18
Dutch
12
Author
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Pelsmacker, Patrick de
161
Dens, Nathalie
50
Geuens, Maggie
24
Pelsmacker, Patrick De
18
Janssens, Wim
14
Cauberghe, Verolien
13
Moons, Ingrid
11
Jegers, Marc
10
Cuyvers, Ludo
9
Verhellen, Yann
9
Purnawirawan, Nathalia
8
Willemé, Peter
6
Avramova, Yana R.
5
Barbarossa, Camilla
5
Van den Bergh, Joeri
5
Viviers, Wilma
5
Dahl, Stephan
4
De Cannière, Marie Hélène
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Goos, Peter
4
Taylor, Charles Raymond
4
Aleksandrovs, Leonids
3
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cornelis, Erlinde
3
Daems, Kristien
3
De Keyzer, Freya
3
Dumont, Michel
3
Mielants, Caroline
3
Muller, Marié-Luce
3
Neijens, Peter
3
Proost, J.
3
Rajabi, Mahdi
3
Wouters, Marijke
3
Anckaert, Pascal
2
Bušljeta Banks, Ivana
2
De Houwer, Jan
2
Driesen, Liesbeth
2
Eisend, Martin
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
12
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
7
Journal of marketing communications
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management in emerging markets : theories and practice
1
Cahiers économiques de Bruxelles
1
Cross-cultural buyer behavior
1
Digital advertising : theory and research
1
Electronic commerce research
1
Elgar advanced introductions
1
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Source
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ECONIS (ZBW)
160
OLC EcoSci
18
RePEc
1
Showing
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131
Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2nd ed
Persistent link: https://www.econbiz.de/10001810555
Saved in:
132
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
133
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Vermeir, Iris
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10006692666
Saved in:
134
Are fair trade labels good business? : Ethics and coffee buying intentions
Pelsmacker, Patrick de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749354
Saved in:
135
Leeftijd, levensstijl en koopgedrag: zijn senioren anders?
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
57
(
2003
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10006720651
Saved in:
136
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
137
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
138
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
139
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
140
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Anckaert, Pascal
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008118827
Saved in:
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