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Search: person:"Peschel, Anne Odile"
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Peschel, Anne Odile
6
Frank, Darius-Aurel
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Elshiewy, Ossama
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Otterbring, Tobias
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
2
Internal reference price response across store formats
Elshiewy, Ossama
;
Peschel, Anne Odile
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 496-509
Persistent link: https://www.econbiz.de/10013426742
Saved in:
3
Influencing reference price utilisation through the learning environment
Peschel, Anne Odile
;
Zielke, Stephan
;
Scholderer, Joachim
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1245-1269
Persistent link: https://www.econbiz.de/10013466517
Saved in:
4
Scarcity signaling in sales promotion : An evolutionary perspective of food choice and weight status
Peschel, Anne Odile
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581862
Saved in:
5
Sweetening the deal : the ingredients that drive consumer adoption of online grocery shopping
Frank, Darius-Aurel
;
Peschel, Anne Odile
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
8
,
pp. 535-544
Persistent link: https://www.econbiz.de/10012312276
Saved in:
6
Essays on implicit information processing at the point of sale : evidence from experiments and scanner data analysis
Peschel, Anne Odile
-
2016
Persistent link: https://www.econbiz.de/10011526986
Saved in:
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