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Search: person:"Phokha, Ampasri"
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Business start-up
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Dienstleistungsmarketing
1
Entrepreneurial Orientation
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Entrepreneurship approach
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Erfolgsfaktor
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Firm performance
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Hotel industry
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Hotellerie
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Learning Orientation
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Market Driving Approach and Strategic market planning capability
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Phokha, Ampasri
3
Ussahawanitchakit, Phapruke
2
Nonsrimuang, Nanthaphat
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Journal of international business and economics : JIBE
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ECONIS (ZBW)
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The effects of entrepreneurial orientation learning orientation, market driving approach and strategic market planning capability on firm performance
Phokha, Ampasri
;
Nonsrimuang, Nanthaphat
- In:
Journal of international business and economics : JIBE
13
(
2013
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10010236509
Saved in:
2
Marketing proactiveness, customer value added establishment and marketing success : an empirical study of hotel businesses in Thailand
Phokha, Ampasri
;
Ussahawanitchakit, Phapruke
- In:
Journal of international business and economics : JIBE
10
(
2010
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10008988214
Saved in:
3
Marketing proactiveness, customer value added establishment and marketing success : an empirical study of hotel businesses in Thailand
Phokha, Ampasri
;
Ussahawanitchakit, Phapruke
- In:
Journal of international business and economics : JIBE
10
(
2010
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009891525
Saved in:
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