Search Results - person:"Phua, Joe"

Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...

Phua, Joe; Lim, Dong Jae - In: Journal of marketing communications 29 (2023) 5, pp. 455-475

Persistent link: https://www.econbiz.de/10014321980

Stranger danger? : cue-based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983

Persistent link: https://www.econbiz.de/10013177048

"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"

Nikolinakou, Angeliki; Phua, Joe; Kwon, Eun Sook - In: The journal of brand management : an international journal 28 (2021) 6, pp. 559-577

Persistent link: https://www.econbiz.de/10012792848

Stranger danger? Cue‐based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International Journal of Consumer Studies 46 (2021) 3, pp. 964-983

Persistent link: https://www.econbiz.de/10012635152

Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention

Lee, Yen-I.; Phua, Joe; Wu, Tai-Yee - In: Health marketing quarterly 37 (2020) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10012259409

The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism

Phua, Joe; Jin, Seunga Venus; Kim, Jihoon - In: Journal of marketing communications 26 (2020) 8, pp. 813-835

Persistent link: https://www.econbiz.de/10012314020

Pro-veganism on Instagram

Phua, Joe; Jin, S. Venus; Kim, Jihoon (Jay) - In: Online Information Review 44 (2020) 3, pp. 685-704

Purpose: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Design/methodology/approach: Experiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and message types (egoistic vs altruistic) on consumer responses...

Persistent link: https://www.econbiz.de/10012279484

Connecting sponsor brands through sports competitions : an identity approach to brand trust and brand loyalty

Pan, Po-Lin; Phua, Joe - In: Sport, Business and Management: An International Journal 11 (2020) 2, pp. 164-184

Purpose: The purpose of this paper was to examine the interplay between sports fanship and brand-related perceptions in the context of sports sponsorship. The effects of sport fans' self-enhancement strategies: Basking in reflected glory (BIRGing) and cutting off reflected failure (CORFing)...

Persistent link: https://www.econbiz.de/10012279836

E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy

Phua, Joe - In: Journal of advertising research 59 (2019) 2, pp. 242-254

Persistent link: https://www.econbiz.de/10012109435

Participation in electronic cigarette-related social media communities : effects on attitudes toward quitting, self-efficacy, and intention to quit

Phua, Joe - In: Health marketing quarterly 36 (2019) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10012200160