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Search: person:"Pires, Guilherme"
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Consumer behaviour
13
Beziehungsmarketing
12
Ethnische Gruppe
12
Konsumentenverhalten
12
Relationship marketing
12
Ethnic group
11
Australia
6
Hong Kong
6
Hongkong
6
Marketing
6
Brand management
5
Markenführung
5
Australien
4
Cross-cultural marketing
4
Interkulturelles Marketing
4
Marketing management
4
Marketingmanagement
4
Social Web
4
Social web
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Brand image
3
E-commerce
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Information technology
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Informationstechnik
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Internet marketing
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Markenimage
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Online-Marketing
3
Portuguese
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Auslandsinvestition
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Bibliometrics
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Bibliometrie
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Brand
2
Consumers
2
Customer integration
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Customer satisfaction
2
Customisation
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Electronic Commerce
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Emotion
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Ethnic groups
2
Firm performance
2
Foreign investment
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Undetermined
26
Free
7
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Article
64
Book / Working Paper
5
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
15
Book section
15
Congress Report
2
conceptual-paper
1
research-article
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review
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review-article
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Language
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English
55
Undetermined
13
Portuguese
1
Author
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Pires, Guilherme D.
42
Stanton, John
33
Pires, Guilherme
26
Cheung, Man Lai
10
Rosenberger, Philip J.
8
Rita, Paulo
7
Aisbett, Janet
4
Rosenberger III, Philip J.
4
Salavrakos, Ioannis-Dionysios
4
Stanton, Patricia
4
Cortez, Paulo
3
Moro, Sérgio
3
Stanton, Patricia J.
3
Cheung, Rachel Shuk Yee
2
De Oliveira, Mauro Jose
2
Dean, Alison
2
Lee, Howard C. W.
2
Leung, Wilson Ka-shing
2
Ostenfeld, Shane
2
Prapatsorn Suetrong
2
Rehman, Muqqadas
2
Chan, Carol
1
Chang, Man Kit
1
Cheek, Bruce
1
Chen, Tom
1
Demos, Guilherme
1
Eckford, Andrew
1
Gordon, Tsui Luen On
1
Hiram Ting
1
Investment Trends
1
Jeffrey, Reyaz
1
Komutanont, Warakorn Pom
1
Lai, Cora Sio Kuan
1
Lasch, Rainer
1
Lau, Tommy
1
Leung, Sai Yiu Francis
1
Leung, Wilson K.S.
1
Lingaiah, Naveen
1
Moura, Guilherme Valle
1
Narwani, Sangeeta
1
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Institution
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University of Western Sydney
6
University of Newcastle
5
College of Law and Business
4
School of Marketing and International Business
4
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
College of Business
2
School of Marketing
2
Instituto Superior de Cie?ncias do Trabalho e da Empresa
1
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Published in...
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Journal of business research : JBR
5
Global business & economics review
4
International journal of economics and business research
3
2007 Business & Economics Society International Conference ; Vol. 2
2
Asia Pacific Journal of Marketing and Logistics
2
Forum for Social Economics
2
Forum for social economics
2
Global Business and Economics Review
2
Journal of Business Research
2
Marketing Intelligence & Planning
2
Selected papers January 2010 Business & Economics Society International Conference ; Volume 1
2
Selected papers January 2016 Business & Economics Society International Conference ; Volume 1
2
Selected papers July 2013 Business & Economics Society International Conference ; Volume 2
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cross Cultural Management: An International Journal
1
European Business Review
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Economics and Business Research
1
International Journal of Wine Business Research
1
International journal of economics and business research : IJEBR
1
International journal of integrated supply management : IJISM
1
Journal of Islamic marketing
1
Journal of Services Marketing
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of research in marketing and entrepreneurship
1
Journal of retailing and consumer services
1
Qualitative Market Research: An International Journal
1
Revista Brasileira de Finanças : RBFin
1
Routledge Studies in Marketing
1
Routledge studies in marketing
1
Selected papers 2008 Business & Economics Society International Conference ; Volume 2
1
Selected papers January 2012 Business & Economics Society International Conference ; Volume 1
1
Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 1
1
Selected papers July 2011 Business & Economics Society International Conference ; Volume 2, issue 1
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
The driving trends of international business in the 21st century
1
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Source
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ECONIS (ZBW)
38
Other ZBW resources
10
OLC EcoSci
7
RePEc
7
BASE
6
USB Cologne (EcoSocSci)
1
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1
Home loans and Muslims : an Australian perspective
Jeffrey, Reyaz
;
Pires, Guilherme D.
;
Rosenberger Iii, …
- In:
Journal of Islamic marketing
15
(
2024
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10015064017
Saved in:
2
Discovering ethnic minority business research directions using text mining and topic modelling
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10014295089
Saved in:
3
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
4
Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10012668415
Saved in:
5
Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention
Prapatsorn Suetrong
;
Pires, Guilherme D.
- In:
International journal of economics and business …
21
(
2021
)
4
,
pp. 458-480
Persistent link: https://www.econbiz.de/10012597873
Saved in:
6
A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 438-447
Persistent link: https://www.econbiz.de/10012417365
Saved in:
7
Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.
;
Stanton, John
-
2019
Persistent link: https://www.econbiz.de/10013180356
Saved in:
8
Issues in consumer-based brand equity and agenda for future research
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger III, …
- In:
The driving trends of international business in the …
,
(pp. 67-110)
.
2019
Persistent link: https://www.econbiz.de/10012285752
Saved in:
9
A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
Saved in:
10
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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