Ethnic marketing : theory, practice and entrepreneurship
Guilherme D. Pires and John Stanton
| Year of publication: |
2019
|
|---|---|
| Authors: | Pires, Guilherme D. ; Stanton, John |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Migrantenunternehmen | Migrant entrepreneurship | Marketing | Marktsegmentierung | Kulturvergleich |
| Extent: | 1 Online-Ressource (374 Seiten) 50 illustrations, text file, PDF. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-45489-4 ; 978-1-138-21060-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180356