Wang, Qiuzhen; Ma, Lan; Huang, Liqiang; Wang, Lei - In: Online Information Review 44 (2020) 7, pp. 1403-1420
Purpose: The purpose of this paper aims to investigate the effect of a model's eye gaze direction on the information processing behavior of consumers varying based on their gender. Design/methodology/approach: An eye-tracking experiment and a memory test are conducted to test the research...