Ramirez-Marin, Jimena Yolanda; Shafa, Saïd - In: Cross Cultural & Strategic Management 25 (2018) 1, pp. 53-69
Purpose: The purpose of this paper is twofold: first, to define social rewards, as acts and expressions which specifically signal respect, courtesy and benevolence to the other party, based on cultural scripts found in honor cultures. Second, to explore whether social rewards mitigate...