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Search: person:"Ravula, Prashanth"
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Bayesian models
3
Internet marketing
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Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Viral marketing
3
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Ravula, Prashanth
5
Bhatnagar, Amit
2
Biswas, Abhijit
1
Gauri, Dinesh Kumar
1
Ghose, Sanjoy
1
Jha, Subhash
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of marketing analytics : JMA
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Journal of retailing
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Research in transportation economics
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ECONIS (ZBW)
5
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1
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
2
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
3
Monetary and hassle savings as strategic variables in the ride-sharing market
Ravula, Prashanth
- In:
Research in transportation economics
94
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013396485
Saved in:
4
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
5
Antecedents and consequences of cross-effects : an empirical analysis of omni-coupons
Ravula, Prashanth
;
Bhatnagar, Amit
;
Ghose, Sanjoy
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012288677
Saved in:
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