Search Results - person:"Reams, Lamar"

Walk in someone else's shoes : fan group behavior and rivalry in sport and athletic footwear brands

Havard, Cody T.; Reams, Lamar; Hutchinson, Michael - In: Review of marketing science 21 (2023) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10014364886

Is it worth the price? : the role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports

Shapiro, Stephen L.; Reams, Lamar; So, Kevin Kam Fung - In: Sport management review 22 (2019) 2, pp. 235-246

Persistent link: https://www.econbiz.de/10012013992

American College Football Division I Team Attachment : A Model for Sponsorship Effectiveness

Chen, Hsin - 2014

The purpose of this study was to examine sponsorship effectiveness at the Division I level, including the relationship between fans and sponsors. To collect the necessary data, the 13-item questionnaire was disseminated at two college football games by volunteer sampling at three Division I...

Persistent link: https://www.econbiz.de/10013061823

The impact of rivalry antecedents on mediated demand for an individual sport

Reams, Lamar; Eddy, Terry - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 247-260

Persistent link: https://www.econbiz.de/10011927275

Who's the main attraction? : star power as a determinant of Ultimate Fighting Championship pay-per-view demand

Reams, Lamar; Shapiro, Stephen L. - In: European Sport management quarterly : ESMQ 17 (2017) 2, pp. 132-151

Persistent link: https://www.econbiz.de/10011753995

Points of attachment and sponsorship outcomes in an individual sport

Reams, Lamar; Eddy, Terry; Cork, B. Colin - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 159-169

Persistent link: https://www.econbiz.de/10011372411

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132

Persistent link: https://www.econbiz.de/10010399901

A content analysis of Sport Marketing Quarterly : 1992-2011

Peetz, Ted B.; Reams, Lamar - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 4, pp. 209-218

Persistent link: https://www.econbiz.de/10009423416

Content Analysis - A Content Analysis of Sport Marketing Quarterly: 1992-2011

Peetz, Ted B; Reams, Lamar - In: Sport marketing quarterly : for professionals in the … 20 (2011) 4, pp. 209-219

Persistent link: https://www.econbiz.de/10009824605