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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Introduction to the special issue on B2B research
Jap, Sandy D.
;
Reibstein, Dave
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 207-209
Persistent link: https://www.econbiz.de/10003998106
Saved in:
2
Introduction to the Special Issue on B2B Research
Jap, Sandy
;
Reibstein, Dave
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 207-209
Persistent link: https://www.econbiz.de/10008526553
Saved in:
3
MARKETING BUDGETS - How the best marketers do more with less ad budget - Corporate cutbacks must be made strategically to nurture those areas that hold the seeds for future growth.
LaPointe, Pat
;
Reibstein, Dave
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 38-39
Persistent link: https://www.econbiz.de/10008306047
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