//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Rokka, Joonas"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
6
Social web
6
Brand management
4
Markenführung
4
Internet marketing
3
Brand
2
Brand assemblage
2
Brand equity
2
Branding
2
Champagne
2
Counterculture
2
Cultural identity
2
Deleuze
2
Heterotopia
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Market dynamics
2
Market emergence
2
Market practices
2
Music scenes
2
Online-Marketing
2
Practice theory
2
Selfie
2
Visual content analysis
2
Augmented reality
1
Beziehungsmarketing
1
Brand experience
1
Brand image
1
Cinema
1
Computerspiel
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate reputation
1
Customer journey
1
Customers
1
Digital platform
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
24
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
research-article
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
French
2
Undetermined
2
Author
All
Rokka, Joonas
25
Hietanen, Joel
10
Henttonen, Tuomas
3
Tikkanen, Henrikki
3
Brownlie, Douglas
2
Canniford, Robin
2
Schouten, John W.
2
Woermann, Niklas
2
Aiello, Gaetano
1
Boyle, Maree V.
1
Cléret, Baptiste
1
Dehling, Aurélie
1
Donvito, Raffaele
1
Duffy, Katherine
1
Godey, Bruno
1
Goldenberg, Adriana
1
Herbert, Maud
1
Javornik, Ana
1
Karlsson, Katariina
1
Leroy, Julie
1
Lupu, Ioana
1
Manthiou, Aikaterini
1
Moisander, Johanna
1
Motala, Anisa
1
Nobbs, Karinna
1
Ottlewski, Lydia
1
Pederzoli, Daniele
1
Schembri, Sharon
1
Scholz, Joachim
1
Singh, Rahul
1
Sohier, Alice
1
Tienari, Janne
1
Uusitalo, Liisa
1
more ...
less ...
Published in...
All
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of marketing management : MM
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Management decision : MD
2
Recherche et applications en marketing
2
Journal of Consumer Research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of marketing theory and practice : JMTP
1
Management Decision
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Organization science
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Other ZBW resources
3
OLC EcoSci
1
RePEc
1
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumer-initiated platforms shape family and consumption
Ottlewski, Lydia
;
Rokka, Joonas
;
Schouten, John W.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 123-151
Persistent link: https://www.econbiz.de/10014631387
Saved in:
2
"Feeling in control" : optimal busyness and the temporality of organizational controls
Lupu, Ioana
;
Rokka, Joonas
- In:
Organization science
33
(
2022
)
4
,
pp. 1396-1422
Persistent link: https://www.econbiz.de/10013363671
Saved in:
3
Videography as a "shock to thought"
Rokka, Joonas
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10014424149
Saved in:
4
Consumer Culture Theory's future in marketing
Rokka, Joonas
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 114-124
Persistent link: https://www.econbiz.de/10012483511
Saved in:
5
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
6
L' approche vidéographique dans la recherche en marketing : quel protocole méthodologique?
Cléret, Baptiste
;
Dehling, Aurélie
;
Leroy, Julie
; …
- In:
Recherche et applications en marketing
33
(
2018
)
3
,
pp. 90-127
Persistent link: https://www.econbiz.de/10012024163
Saved in:
7
Réflexion autour du positionnement de la vidéographie comme outil de théorisation
Rokka, Joonas
;
Hietanen, Joel
- In:
Recherche et applications en marketing
33
(
2018
)
3
,
pp. 128-146
Persistent link: https://www.econbiz.de/10012024165
Saved in:
8
Companion for the videography "Monstrous organizing - the dubstep electronic music scene"
Hietanen, Joel
;
Rokka, Joonas
- In:
Organization : the critical journal of organization, …
25
(
2018
)
3
,
pp. 320-334
Persistent link: https://www.econbiz.de/10011888266
Saved in:
9
Special issue: screening marketing: videography and the expanding horizons of filmic research
Rokka, Joonas
(
ed.
);
Hietanen, Joel
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011932147
Saved in:
10
Screening marketing: videography and the expanding horizons of filmic research : editorial
Rokka, Joonas
;
Hietanen, Joel
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 421-431
Persistent link: https://www.econbiz.de/10011934542
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->