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Search: person:"Rossiter, John R."
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Rossiter, John R.
117
Percy, Larry
17
Rossiter, John R
8
Bergkvist, Lars
7
Dolnicar, Sara
6
Bellman, Steven
5
Chan, Alvin M.
5
Danaher, Peter J.
4
Donovan, Robert J.
3
Langner, Tobias
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Robertson, Thomas S
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Smidts, Ale
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Armstrong, Jon Scott
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Elliott, Richard
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Working paper series
17
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Consumer Research
5
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4
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4
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Journal of consumer behaviour : an international research review
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International advertising and communication : current insights and empirical findings
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Journal of Economic Psychology
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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ECONIS (ZBW)
73
OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
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Other ZBW resources
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1
"Sugary drinks" and graphic warning labels : critique of a recent U.S. study of parents' beverage choices for their children
Rossiter, John R.
- In:
Journal of consumer behaviour
22
(
2023
)
1
,
pp. 170-176
Persistent link: https://www.econbiz.de/10014251212
Saved in:
2
Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
3
Children and “junk food” advertising: Critique of a recent Australian study
Rossiter, John R.
- In:
Journal of Consumer Behaviour
18
(
2019
)
4
,
pp. 275-282
Persistent link: https://www.econbiz.de/10012081499
Saved in:
4
A critique of prospect theory and framing with particular reference to consumer decisions
Rossiter, John R.
- In:
Journal of Consumer Behaviour
(
2019
)
Persistent link: https://www.econbiz.de/10012081505
Saved in:
5
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
6
Optimal standard measures for marketing
Rossiter, John R.
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 313-326
Persistent link: https://www.econbiz.de/10011709130
Saved in:
7
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
8
How to use C-OAR-SE to design optimal standard measures
Rossiter, John R.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1924-1941
Persistent link: https://www.econbiz.de/10011641395
Saved in:
9
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
10
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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