Gil-Saura, Irene; Ruiz Molina, M. Eugenia; … - In: Journal of Product & Brand Management 25 (2016) 7, pp. 642-650
Purpose In the current competitive environment in which retailers operate, store equity is seen as a key differentiating factor. In view of the scarce research on the dimensionality and correlates of brand equity related to the retailer, this paper aims to analyze the relationship between store...