Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ruiz, Carla"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
20
Konsumentenverhalten
20
Spain
14
Spanien
14
Internet marketing
10
Online-Marketing
10
Social Web
9
Social web
9
Online retailing
8
Online-Handel
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Brand management
6
Markenführung
6
Airline
4
Brand image
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Emotion
4
Fluggesellschaft
4
Kundenzufriedenheit
4
Markenimage
4
Online reviews
4
Advertising effects
3
Cause-Related Marketing
3
Cause-related marketing
3
Confidence
3
Internet
3
Marketing management
3
Marketingmanagement
3
Media industries
3
Mediensektor
3
Mobile communications
3
Mobilkommunikation
3
Social relations
3
Soziale Beziehungen
3
Vertrauen
3
more ...
less ...
Online availability
All
Undetermined
16
Free
6
Type of publication
All
Article
43
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
40
Spanish
5
Undetermined
1
Author
All
Ruiz Mafe, Carla
42
Sanz Blas, Silvia
22
Bigné Alcañiz, J. Enrique
15
Curras-Perez, Rafael
4
Currás-Pérez, Rafael
4
Aldas-Manzano, Joaquin
3
Andreu, Luisa
3
Badenes-Rocha, Alberto
3
Ruiz, Carla
3
Aldás Manzano, Joaquín
2
Chatzipanagiotou, Kalliopi
2
Cuenca, Antonio
2
Hernández Ortega, Blanca
2
Martí Parreño, José
2
Martí-Parreño, José
2
Pérez-Cabañero, Carmen
2
Scribner, Lisa
2
Scribner, Lisa L.
2
Aldas-Manzano, Joaquín
1
Aldás-Manzano, Joaquín
1
Andreu-Simó, Luisa
1
Badenes‐Rocha, Alberto
1
Ballester, Estefania
1
Bigne, Enrique
1
Bigné, Enrique
1
Boluda, Inés Küster
1
Brethouwer, Meike
1
Broz-Lofiego, Adrian
1
Currás-Péréz, Rafael
1
Garcia, Aitor
1
García, Christian Damián
1
Hashem, Mohamad Kamal
1
Hernandez, Blanca
1
Hernández, Blanca
1
Hernández-Fernández, Asunción
1
Kakaria, Shobhit
1
Lassala Navarre, Carlos
1
Lassala-Navarré, Carlos
1
Marchuet, Daniel
1
Martí-Parreño, Jose
1
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
3
Journal of air transport management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Engaging consumers through branded entertainment and convergent media
2
International journal of internet marketing and advertising : IJIMA
2
Service business
2
The service industries journal
2
Academia : revista Latinoamericana de administración
1
Breaking new ground in theory and practice
1
Business research quarterly : BRQ
1
Direct marketing : an international journal
1
Global business perspectives
1
Global consumer behavior
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic business
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Air Transport Management
1
Journal of destination marketing & management
1
Journal of marketing communications
1
Journal of service management
1
Marketing innovation strategies and consumer behavior
1
Marketing intelligence & planning
1
Mobile and ubiquitous commerce : advanced E-business methods
1
Mobile electronic commerce : foundations, development, and applications
1
Premier reference source
1
Psychology & Marketing
1
Psychology & marketing
1
Technological forecasting and social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Technological forecasting and social change : an …
199
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015097507
Saved in:
2
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
3
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
4
Do customer orientation strategies drive an excellent customer experience? : the case of Abu Khader Automotive
Hashem, Mohamad Kamal
;
Ruiz Mafe, Carla
;
Curras-Perez, …
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 175-198)
.
2024
Persistent link: https://www.econbiz.de/10015098602
Saved in:
5
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
6
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
7
Global and local corporate social responsibility : a study of foreign entry mode choice in Spanish quoted firms
Más Ruiz, Francisco José
;
Rodriguez-Sanchez, Carla
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012990430
Saved in:
8
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
9
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
10
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
