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Search: person:"Ruiz‐Mafé, Carla"
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Consumer behaviour
26
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21
Spain
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Spanien
13
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Online retailing
8
Online-Handel
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7
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research-article
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Language
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English
57
Spanish
13
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Author
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Ruiz Mafe, Carla
44
Sanz Blas, Silvia
34
Sanz-Blas, Silvia
17
Bigné Alcañiz, J. Enrique
15
Ruiz Mafé, Carla
11
Ruiz-Mafé, Carla
11
Ruiz-Mafe, Carla
9
Currás-Pérez, Rafael
8
Ruiz‐Mafé, Carla
7
Sanz‐Blas, Silvia
7
Aldas-Manzano, Joaquin
5
Aldás-Manzano, Joaquín
5
Curras-Perez, Rafael
5
Aldás Manzano, Joaquín
4
Aldás‐Manzano, Joaquín
4
Martí Parreño, José
4
Badenes-Rocha, Alberto
3
Bigné-Alcañiz, Enrique
3
Martí-Parreño, José
3
Scribner, Lisa
3
Tronch, Jose
3
Andreu, Luisa
2
Andreu-Simó, Luisa
2
Brethouwer, Meike
2
Chatzipanagiotou, Kalliopi
2
Cuenca, Antonio
2
Currás‐Pérez, Rafael
2
Hernández Ortega, Blanca
2
Lassala Navarre, Carlos
2
Lassala-Navarré, Carlos
2
Lassala‐Navarré, Carlos
2
Martí-Parreño, Jose
2
Pérez-Cabañero, Carmen
2
Scribner, Lisa L.
2
Veloutsou, Cleopatra
2
Aldas-Manzano, Joaquín
1
Aldás-Manzano, Joaquin
1
Aldás‐Manzano, Joaquin
1
Ballester, Estefania
1
Bigne-Alcaniz, Enrique
1
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
IGI Global
1
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
6
Online Information Review
5
Cuadernos de economía y dirección de la empresa : CEDE
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Industrial Management & Data Systems
3
Industrial management & data systems
3
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
3
Journal of air transport management
3
The service industries journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Engaging consumers through branded entertainment and convergent media
2
International journal of electronic business
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Air Transport Management
2
Journal of Service Management
2
Marketing intelligence & planning
2
Service business
2
The Service Industries Journal
2
Apas Papers
1
BRQ Business Research Quarterly
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Breaking new ground in theory and practice
1
Business research quarterly : BRQ
1
Contaduría y Administración
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Cuadernos de Gestión
1
Direct marketing : an international journal
1
Global business perspectives
1
Global consumer behavior
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
International Journal of Bank Marketing
1
International Journal of E-Services and Mobile Applications (IJESMA)
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of Consumer Marketing
1
Journal of Service Theory and Practice
1
Journal of destination marketing & management
1
Journal of marketing communications
1
Journal of service management
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Marketing Intelligence & Planning
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Marketing innovation strategies and consumer behavior
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ECONIS (ZBW)
43
OLC EcoSci
14
Other ZBW resources
14
RePEc
8
EconStor
4
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83
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1
How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Technological forecasting and social change : an …
199
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015097507
Saved in:
2
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
3
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
4
Do customer orientation strategies drive an excellent customer experience? : the case of Abu Khader Automotive
Hashem, Mohamad Kamal
;
Ruiz Mafe, Carla
;
Curras-Perez, …
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 175-198)
.
2024
Persistent link: https://www.econbiz.de/10015098602
Saved in:
5
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
6
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
7
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
8
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
9
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
10
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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