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Search: person:"Ryu, Kyungin"
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Fu, Xiaoxiao
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Ryu, Kyungin
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International journal of hospitality management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
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2
Compelling brand storytelling for luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
International journal of hospitality management
74
(
2018
),
pp. 22-29
Persistent link: https://www.econbiz.de/10011924585
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