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Search: person:"Saffert, Peter"
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
2
Advertising effectiveness : the role of awards, creativity, and cross-channel effects
Saffert, Peter
-
2012
Persistent link: https://www.econbiz.de/10009571794
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3
Bitte nicht abseitig!
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009619154
Saved in:
4
Advertising effectiveness : the role of awards, creativity, and cross-channel effects
Saffert, Peter
-
2012
Persistent link: https://www.econbiz.de/10009519284
Saved in:
5
BITTE NICHT ABSEITIG! MARKETING: Preisgekrönte Werber garantieren den Kunden noch keine erfolgreiche Kampagne.
Reinartz, Werner
;
Saffert, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 12-16
Persistent link: https://www.econbiz.de/10010024680
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