Paulson, Erika L.; Schramm, Mary E. - In: Journal of Historical Research in Marketing 9 (2017) 1, pp. 41-65
Purpose This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances. Design/methodology/approach A content analysis of more than 400 print...