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Search: person:"Schuchardt, Viktoria"
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Cause-Related Marketing
2
Cause-related marketing
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Inter-firm cooperation
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Luxury goods
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Unternehmenskooperation
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Boenigk, Silke
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Schuchardt, Viktoria
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International journal of nonprofit & voluntary sector marketing
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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OLC EcoSci
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Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
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2
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
3
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
Persistent link: https://www.econbiz.de/10010096692
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