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Search: person:"Schultz, Don"
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Marketing management
23
Marketingmanagement
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
17
Markenführung
16
Relationship marketing
13
Beziehungsmarketing
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124
English
86
Author
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Schultz, Don E.
168
Schultz, Don
18
Kitchen, Philip J.
17
Schultz, Don E
17
Block, Martin P.
10
Kerr, Gayle
8
Peltier, James
7
Kim, Ilchul
6
Block, Martin
5
Schultz, Heidi F.
5
Jain, Varsha
4
Malthouse, Edward C.
4
Peltier, James W.
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Naik, Prasad A.
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Bailey, Scott
2
Barger, Victor
2
Barnes, Beth E.
2
Biraghi, Silvia
2
Gambetti, Rossella C.
2
Grindem, Chris
2
Hayman, Dana
2
Li, Tao
2
McColl, Rod
2
Pals, Heather
2
Patti, Charles
2
Patti, Charles H.
2
Raman, Kaylan
2
SCHULTZ, DON E.
2
Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Allison, Anne
1
Azzaro, Marian
1
Baines, Paul
1
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Marketing management : a quarterly business management publication of the American Marketing Association
73
Journal of advertising research
15
Journal of marketing communications
14
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing research : a magazine of management and applications
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Business Strategy
1
Journal of Indian Business Research
1
Journal of Product & Brand Management
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
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Source
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OLC EcoSci
116
ECONIS (ZBW)
60
Other ZBW resources
13
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
Showing
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210
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1
Replication and George the Galapagos tortoise
Schultz, Don E.
;
Kerr, Gayle
;
Kitchen, Philip J.
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
Saved in:
2
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
Saved in:
3
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
4
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
5
Redirecting our communication objectives
Schultz, Don E.
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 222-225
Persistent link: https://www.econbiz.de/10012243055
Saved in:
6
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
7
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
8
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
9
Asia branding : connecting brands, consumers and companies
Bang, Nguyen
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011854639
Saved in:
10
Consumer research, retailers and robots
Schultz, Don E.
;
Block, Martin
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011796495
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