Search Results - person:"Senecal, Sylvain"

The effects of service crises and recovery resources on market reactions : an event study analysis on data breach announcements

Rasoulian, Shahin; Grégoire, Yany; Legoux, Renaud; … - In: Journal of service research 26 (2023) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10014246193

Targeting the very important buyers VIB: A cluster analysis approach

Aljukhadar, Muhammad; Senecal, Sylvain - In: Cogent Business & Management 9 (2022) 1, pp. 1-16

The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and...

Persistent link: https://www.econbiz.de/10014505651

Targeting the very important buyers VIB : a cluster analysis approach

Aljukhadar, Muhammad; Senecal, Sylvain - In: Cogent business & management 9 (2022) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014430185

Beyond humans : consumer reluctance to adopt zoonotic artificial intelligence

Poirier, Sara-Maude; Huang, Bo; Suri, Anshu; Sénécal, … - In: Psychology & marketing 41 (2024) 2, pp. 292-307

Persistent link: https://www.econbiz.de/10014467493

Enhancing sustained attention : a pilot study on the integration of a brain-computer interface with an enterprise information system

Demazure, Théophile; Karran, Alexander; Léger, … - In: Business & information systems engineering 63 (2021) 6, pp. 653-668

Persistent link: https://www.econbiz.de/10012697689

An extended health belief model for COVID-19 : understanding the media-based processes leading to social distancing and panic buying

Radanielina-Hita, Marie Louise; Grégoire, Yany; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 132-152

Persistent link: https://www.econbiz.de/10013493155

How should voice assistants be heard? : the mitigating effect of verbal and vocal warmth in voice assistant service failure

Huang, Bo; Sénécal, Sylvain - In: The service industries journal 43 (2023) 11/12, pp. 806-826

Persistent link: https://www.econbiz.de/10014321626

Consumer self-construal modulates the relevance of E-tail socialness

Aljukhadar, Muhammad; Senecal, Sylvain - In: Baltic journal of management : BJM 18 (2023) 5, pp. 545-562

Persistent link: https://www.econbiz.de/10014487537

Does it pay to be honest? : the effect of retailer-provided negative feedback on consumers' product choice and shopping experience

Merle, Aurélie; St-Onge, Anik; Sénécal, Sylvain - In: Journal of business research : JBR 147 (2022), pp. 532-543

Persistent link: https://www.econbiz.de/10013271535

Consumer power : scale development and validation in consumer-firm relationship

Akhavannasab, Sanam; Dantas, Danilo C.; Senecal, Sylvain; … - In: European journal of marketing 56 (2022) 5, pp. 1337-1371

Persistent link: https://www.econbiz.de/10013350965