Search Results - person:"Shah, Milap"

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy : Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Kumar, V. - 2013

Hokey Pokey, a popular "super premium" ice cream retailer, has over a dozen outlets based in India. Hokey Pokey offers "customized mix-in" flavors and realizes the importance of social media platforms to connect with its target consumers and create an engaging brand experience. However, with a...

Persistent link: https://www.econbiz.de/10013075794

Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey

Kumar, V.; Bhaskaran, Vikram; Mirchandani, Rohan; Shah, … - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 194-212

Persistent link: https://www.econbiz.de/10009736695

Practice Prize Winner-Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Kumar, V.; Bhaskaran, Vikram; Mirchandani, Rohan; Shah, … - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 194-212

Persistent link: https://www.econbiz.de/10010095555